Digital strategy
Audit of the audiovisual service and digital mediation strategy of the Arab World Institute
The Arab World Institute (Institut du monde arabe - IMA) was designed to create strong and durable cultural ties while cultivating constructive dialogue between the Arab World, France and Europe. This cross-discipline space is the ideal place for the development of cultural projects, in collaboration with institutions, creators and thinkers from the Arab world.
Since it opened in 1987, the IMA has undertaken several organizational transformations and has succeeded in adapting to new technologies. The management team, in 2010, adopted a new blueprint aimed at modernizing the digital services offered to visitors.
The IMA asked Reciproque to draft an ambitious roadmap and a results-oriented digital operations strategy to coordinate the efforts of the audiovisual and digital department.
Based on an audit, a literature review and targeted interviews, Reciproque drew up an initial summary which would form the basis of a one-day internal seminar. The Reciproque team then drafted an implementation framework and strategic guidelines which would become the reference document for the institution’s senior management.
The annexes of this document allowed for consulting with various service providers on the overhaul of nearly all the digital services provided by the establishment (on-site mediation, production of virtual exhibitions, website).
