Digital strategy

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College de France



 

Analysis of the digital communication strategy of the Collège de France.

The Collège de France produces research content in all fields of knowledge, in a spirit of interdisciplinary sharing, and aims at an equally universal audience, through the widest possible dissemination. The institution welcomes a growing physical audience, in its lecture halls relayed by the regular broadcast of courses on radio. Massive digital broadcasting, with thousands of hours of podcast courses, has reached new audiences. But that is not enough. The Collège de France wanted to have quantitative and qualitative data, indicators and monitoring tools to analyze and adapt its digital offer, in order to best meet the challenges defined in its overall strategy.

The Collège de France asked the Ourouk and Reciproque teams about the adequacy of its digital communication policy to its overall objectives and its effectiveness. For three months, our consultants have implemented a methodology of analysis, collection and comparative audit to produce an outstanding technical document of great strategic importance.

Team

Project Supervisor Ourouk : Laurent Bouvier-Ajam
Creative Director : Stéphane Bezombes
Project assistant : Sophie Schaffar

Links

College de France

Date 
2017/04 - 2017/09

Location 
Collège de France

Client 
Collège de France

Project type 
Multimedia consulting